Giving Independent Businesses an Online Presence
The City of York was badly hit by the devastating Boxing Day floods in 2015, an event which had a catastrophic impact on many small, local businesses. With concern for the future of traders in the City, York Business Improvement Development (BID) provided funding to York Independent Business Association (Indie York) for creation of a website. This website would be a key promotional platform, providing much needed visibility for individual businesses struggling to be seen. Where larger competitors had budget capacity to survive such a disaster, smaller businesses needed something that would help to put them on the map. The website would promote collective brands, giving residents and tourists coming to York the chance to see the many choices available.