Published Date: 12 July 2024

Benefits of Azure AD B2C

Microsoft’s Azure Active Directory B2C is a cloud-based identity and access management service that simplifies customer identity management for your applications.

The service removes the burden of managing identity authentication manually, enabling you to perform millions of controlled authentication tasks in just a few seconds. As a Microsoft product, it’s highly secure, scaleable and reliable – providing a smoother user journey and automatic security monitoring.

Read on to learn more about Azure AD B2C and the benefits it can bring to your business.

What is Azure Active Directory B2C?

Azure AD B2C stands for Azure Active Directory Business-to-Consumer. It’s a customer identity access platform (CIAM) that provides identity authentication for users across web, desktop and mobile applications.

Despite the name, it is a different service to Azure AD, which is designed to be used internally.

Azure AD B2C, however, offers large scale authentication for your customers – protecting millions of users at any one time.

The benefits of Azure AD B2C

1. Improves user journey

Azure AD B2C provides a simple and convenient way for customers to access your applications without having to remember dozens of individual login details.

Single Sign-On (SSO) adds security and convenience when users can sign in across applications in Azure Active Directory B2C. Users can sign in with their existing email accounts or social channels such as Facebook or LinkedIn, providing a seamless sign-up process that saves time and improves user productivity.

Single sign-on (SSO) adds security and convenience when users sign in across applications in Azure Active Directory B2C (Azure AD B2C). 


2. Scalability and reliability

Azure AD B2C is designed for large scale authentication, providing scalability that supports your ongoing business growth while ensuring your customers receive the best possible experience.

The service also delivers high availability, ensuring your apps remain accessible at all times. The cloud-based service means your app can meet the demand of millions of customers, performing billions of authentications every day.

3. Safe and secure platform

Azure AD B2C is built on a robust, enterprise-grade, secure platform, providing comprehensive controls to keep your business, applications and customers fully protected at all times.

Built-in threat detection automatically monitors and handles security threats like denial-of-service or brute force attacks, while configurable multi-factor authentication (MFA) options help keep your customers’ identity secure using verification codes or emails.


4. Compliance with GDPR and international privacy laws

Depending on the level of security and structure needed, Azure AD B2C can be configured to ensure GDPR and privacy law requirements are met.

Azure’s cloud-based nature means your customers’ data can be a fully managed service removing the need for you to manage any infrastructure  yourself. Furthermore additional security controls can be implemented for highly regulated industries, to further protect sensitive customer data.


5. Multi-platform integration

No matter the technology stack you currently use, you can easily integrate Azure AD B2C with your existing technical infrastructure.

The service is fully interoperable, which means it can be used with all technology platforms. This allows you to directly connect your applications to your websites and other key internal systems – such as CRMs – using integration methods like APIs.


6. Centralised user management system

The centralised nature of Azure AD B2C means you can manage all users and access permissions in one place. Authentication experiences can be easily configured to collect additional information and attributes during registration or sign up, allowing you to capture valuable sign-in and conversion data.


7. Fully customised appearance

Using CSS, Azure AD B2C offers endless customisation options. I‑Finity can personalise every page to help maintain brand consistency across the entire user journey – from registration to in-app experiences.

How I‑Finity can help

We craft bespoke applications, providing highly secure and scalable web solutions that that are customised to your business needs.

Get in touch with our team today to discuss your identity management requirements and see how Azure AD B2C can help you.


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