Sophisticated Website Solution for Commercial Property Provider
Raylor Centre provide serviced offices and industrial units for businesses in York seeking long or short term accommodation. Promoting vacant properties and meeting space to prospective tenants is a fundamental requirement for them. Their existing website hindered progress because it was onerous to update and didn’t give them the tools they needed to showcase their property portfolio online. Operating in such a competitive market, they were looking for a new, search engine friendly website which would redirect existing visitor traffic seamlessly to avoid any losses.
As a York based business themselves, the Raylor Centre were delighted to work locally with I‑Finity to build a future-proofed property website.
SEARCH FRIENDLY WEBSITE
PERFORMANT WEBSITE TO SHOWCASE PROPERTY PORTFOLIO
Delivering a Full Service Solution
Raylor Centre didn’t just want a new website, they were looking for a ready-to-go system for their employees that could be easily maintained, with commissioned photography that would give them a sophisticated profile and onsite training to embed the new technology. I‑Finity had the ability to provide a full-service solution which made them an attractive proposition.
The new website would be an Umbraco Content Management System (CMS) which would be easy to use for regular content updates. Redirects were put in place to transfer visitors from the old website and I‑Finity organised a corporate photoshoot to personalise the company profile and bring a high-end feel to the website.
A training session was delivered by I‑Finity at the Raylor Centre, to empower their employees to easily make content updates, as required for a dynamic property business.
With I‑Finity taking away the strain of transitioning to a new website, Raylor Centre could continue with business-as-usual throughout the changes. Raylor Centre Manager, Angela Wakefield was delighted with the service they received.
The new website is performing well, attracting an average of 230 unique visitor sessions per month, which is also continuing on an upward trend. The integrated search engine optimisation is helping to bring in over 72% of incoming traffic through organic searches, proving that the website is finding its audience. Raylor Centre are now well equipped to respond quickly to changes with a distinctive online presence that reflects the quality office space that they provide.
- Umbraco CMS hosted on Microsoft Azure for a user-friendly, secure experience.
- Fully responsive website optimised for viewers on mobile devices and via different browsers.
- Full service website build, hosting, photography and training delivery.