Successful Website Launch for New Start-up

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The internet provides a wealth of opportunity for start-ups to promote products and services online. The owner of Paths & Progress, a new HR Consultancy business, needed to take full advantage of this with a website that would help to attract prospective customers.

Looking for an affordable solution which would portray the new consultancy brand in the right way, the owner approached I-Finity to discuss the possibilities. With limited resources, the customer needed support with website hosting and content as well as branding and user interface design services. I-Finity created a full service website package that would suit the needs of a busy entrepreneur.

Building a Brand

For such a project it was important that the front-end elements of the website were planned into the build, establishing a sitemap to link page templates, content and graphic design which meant everything would come together within given timescales. The customer had a key event planned which placed a hard deadline on the work, something which I-Finity could control using their extensive project management experience.

The website was to be hosted on Microsoft Azure which provided a secure and scalable platform for a site which could expand and grow with the business. I-Finity would stay involved with the website for Paths & Progress, making content updates as required.

Karen Milner, Director of Paths & Progress
“I-Finity provided an incredibly professional service and I was delighted with the end result. My website provides a great shop-window for my services – it’s really clean and eye-catching. I-Finity also supported me with website hosting and business email set-up, as well as connecting me with excellent people for graphic design and copywriting. I would definitely recommend them.” Karen Milner, Director of Paths & Progress
  • Live Website: www.pathsandprogress.co.uk
  • Successful launch of a new brand and business with strong online presence
  • Project managed graphic design and content writing services
  • Search engine optimised to increase brand exposure online
  • Site achieves a high level of engagement with a low bounce rate
  • Hosted on Microsoft Azure and maintained by I-Finity

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